A fragmented eleven-market web estate, consolidated in fourteen weeks
A European construction and property group operating eleven country websites on six different platforms, with no shared brand system and no reliable lead attribution.
Each market had commissioned its own agency. Brand application varied wildly, accessibility was unaddressed in nine of eleven markets, and the group had no single view of enquiry volume or quality. Procurement required a consolidation programme delivered without pausing regional marketing activity.
SolutionWe built a single tokenised design system and a headless content platform with delegated market editing rights. Markets migrated in three waves, each with content parity checks, redirect mapping and a performance budget enforced in CI. Enquiry capture was standardised and wired into the group CRM with full source attribution.
Qualified leads year on year
Eleven markets migrated
Median Largest Contentful Paint
WCAG 2.2 conformance across all markets
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